These included, for example, Sealab II and the Tektite habitat, where the DS-2 watches excelled. Of course, the association with water is not without merit either, with the brand’s watches accompanying various underwater research missions. The company builds its watches to live long and survive hard knocks, so a turtle was the perfect fit. The brand needed a logo to symbolize its toughness, therefore, in 1960, it took on the turtle logo. The seals that served as part of the DS system also afforded water resistance up to 200 meter depths. The idea behind the DS was excellent shock resistance, hence DS, or “Double Security.”Ī DS watch’s movement sits within a shock-absorbent ring within the sealed case, therefore it has wiggle room during impacts. However, the line of watches that is preeminent in the brand’s collections today, the DS, didn’t start until 1959. In 1939, the company registers the name Certina, from the Latin “certus,” which the English “certain” descends from. Sure And Secure: The Certina Name And The DS Growth was slow during the Great Depression, but the watchmaker persevered. These were chiefly women’s watches, since men rarely wore wristwatches prior to World War I. Not long after the turn of the century, the brand began manufacturing wristwatches. Many of these bore the brand Grana, which the Kurth brothers shortened from Granacus, the Latin name for Grenchen. The firm steadily grew, and therefore soon began to make its own watches. At this time, the company was under the name Kurth Frères SA. The company’s story begins with the Kurth brothers in Grenchen, Switzerland, when they opened their home workshop.Īdolf and Alfred Kurth started their business in 1888, though they began by making components only.
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